SUMMARY

The web has changed. It's no longer a one to many communication where people just consume information being broadcasted. It's now a many to many channel, where people produce content, using social media technologies (such as videos, forums, blogs, chat, ratings, comments, voting, etc) to interact with other people. This brings a big challenge to your organization to take a part in this new reality, by providing such tools and technologies to your customers, but also to be able to analyze, understand and use the information produced by your customers to improve your business continuously and bring your brand closer to the custumers.

If you're empowering your site with social media features and using social networks to engage your customers, partners or employees, then RTB Web & Social Analytics is the right solution for you, providing you an integrated solution with web and social analytics data.

RTB Web & Social Analytics follows the DAO Model: Define, Analyze, Optimize which an iterative approach for continuous optimization of your online business.

• Define: Establish Your Business Goals
  • Define clearly the business goals you want to achieve.
  • Identify the user actions that are relevant for your business.
• Analyze: Understand your online business and analyze its evolution.
  • Who are my customers?
  • Where are they coming from?
  • What are they interested in?
  • What do they like?
  • What do they dislike?
  • Am I achieving my business goals?
  • Do I have bottlenecks preventing my customers from converting?
• Optimize: Improve your site to maximize conversions.
  • Optimize navigation.
  • Eliminate bottlenecks preventing conversions.
  • Personalize the content and functionality.
  • Improve site contents.
  • Provide better guidance.

After optimizations stage, you continuously get back to the analysis stage until you achieve your business goals. Once achieved, you get back to the Definition stage establish additional or more ambitious goals.

MAIN FEATURES

RTB Web Analytics offers you the following functionalities:

• Real-time updated web reports
  • Visitors
  • Visits
  • Page views
  • Entry points
  • Exit points
  • Referrers
  • Browsers
  • Geolocation
  • Behaviour analysis
• Real-time updated social reports
  • Comments
  • Ratings
  • Reviews
  • Social Networks activity
    • Facebook
    • Twitter
• Real-time updated reports for your specific business events.
  • Open event model: You define the events you want to collect.
  • Events can be end user actions (e.g. clicking a button) or system events (e.g. transaction completed o the server side)
• Real-time updated reports for your business indicators and goals
  • Open indicator & goal model: You define the business indicators you want to have and set your own goals for those indicators.
• User segmentation:
  
  • Segment your users based in their profile or behavior.
• Comparison reports: Compare
• My reports: Personalize your preferred reports.
• Schedule reports and receive them by email.
• Print and export reports.
• Extensibility:
  • Create new custom reports.
  • Trigger reactions

SUPPORTED PLATFORMS

Find below the support matrix of each component of the RTB platform.

SCREEN SHOTS

Find below a few screen shots of RTB Web Analytics.